gamemarketing Archives

RISKY BUSINESS: THE IMPACT OF ICOS ON INDIE GAME DEVELOPMENT EXPLAINED

April 12, 2024

Dive into the impact of ICOs and token sales on indie game development. Is this the breakthrough indie developers need, or is it a dangerous trend?

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Game Marketing 101

INFLUENCER PARTNERSHIPS IN GAME MARKETING: BOON OR BANE FOR THE INDUSTRY?

April 4, 2024

Unpack the benefits and drawbacks of influencer partnerships in game marketing, and discover their real impact on the gaming industry.

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How to Deal with Negative Reviews on Games - Banner

Game Marketing 101

HOW TO DEAL WITH NEGATIVE REVIEWS ON GAMES: MITIGATION STRATEGIES FOR DEVELOPERS

March 27, 2024

First impressions of a game play a pivotal role in determining its success. Online reviews can profoundly impact a game's success, especially early on. A cascade of negative reviews can affect everything from player numbers to future sales. Yet, it's not all doom and gloom. Developers have a variety of strategies to mitigate the impact…

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