PIF Nation x Gods Unchained Game Marketing Case Study

gods unchained campaign banner

Effective marketing campaigns are crucial for success in the dynamic Web3 gaming industry. This is where PIF Nation’s game publishing and marketing solutions come in handy. With the powerful partnership of IMX and PIF Nation driving the game’s marketing and engagement efforts, Gods Unchained took Southeast Asia by storm.

We are pleased to present a comprehensive case study of our recent campaign for “Gods Unchained.” Below, we will provide insights into our strategies, execution, and the results achieved.

Campaign Performance

Our recent campaign for “Gods Unchained” was a resounding success. With a focus on engaging content, strategic partnerships, and community involvement, we achieved impressive results across various platforms. The numbers speak for themselves:

75000
Total Impressions
20
Total Posts
2000
Total Engagement

Campaign Strategies

Our approach was multifaceted. We leveraged the power of social media, collaborated with Key Opinion Leaders (KOLs), and utilized email marketing to reach our target audience. Also, our strategies were tailored to resonate with the gaming community, ensuring that our message was both relevant and engaging.

  • Influencer Collaborations
  • Social Media Engagement
  • Community Management
  • EDMs
  • Online Events

Influencer Collaborations

We collaborated with several Key Opinion Leaders (KOLs) or gaming influencers who gave their audience insights into “Gods Unchained.” As a result, their testimonials and live streams played a pivotal role in driving engagement and interest in the game.

PAW! Time's GU live stream
Patricio TV's GU live stream
Lunatic's Gods Unchained live stream

AnnTV: Facebook Livestream

3.2K
Views
1.6K
Engagements

The 3.2K views and 1.6K engagements on AnnTV’s Facebook livestream signify the power of real-time interaction. Ultimately, live streaming offers an authentic touch, allowing viewers to engage directly with the influencer and get immediate responses to their queries about the game.

Lunatic: Facebook Livestream

3.3K
Views
338
Engagements

Lunatic’s introduction to Gods Unchained Quest 1-3 garnered attention. Thus, it indicates the audience’s interest in understanding game dynamics and progression.

PAW! Time: TikTok and YouTube Videos

1.7M
Views on TikTok
21K
Views on YouTube

The massive reach of PAW! Time on TikTok underscores the importance of diversifying content across platforms. Moreover, his 1.7m views on TikTok as compared to 21k on YouTube highlight the platform’s potential for gaming promotions.

Patricio TV: Facebook Livestream

3.2K
Views
200
Engagements

While the views might seem modest, it’s essential to understand that engagement quality often trumps quantity. Furthermore, even with fewer views, dedicated fans can drive more meaningful interactions and conversions.

In gaming, influencers or KOLs play a pivotal role in shaping perceptions and driving engagement. For our Gods Unchained campaign, collaborating with influencers was a strategic decision to tap into their established audience base and enhance the game's visibility.

Social Media Engagement

Social media remains a powerful tool for game promotions, offering a mix of organic reach and targeted advertising. Our social media campaign was a blend of organic posts and collaborations with influencers. Here’s a breakdown of our performance:

Facebook

4.8%
Engagement Rate
13.3%
Reach Rate

Twitter

10.8%
Engagement Rate
9.03%
Reach Rate

Total Number of People Reached

1000
Facebook
20800
Discord
7000
Telegram

While Facebook had a higher reach rate, Twitter outperformed in terms of engagement. This suggests that while more people saw our content on Facebook, the Twitter audience was more interactive. Moreover, the numbers across Facebook, Discord, and Telegram indicate a multi-platform approach, ensuring we cater to gamers where they spend most of their time.

Community Management

Community is at the heart of any successful game. Our community management efforts were instrumental in fostering a sense of belonging among our players. Also, we ensured that our players were always in the loop and felt valued.

0
Alerts Issued
300
Total Engagement

By fostering a strong sense of community, we ensured players felt heard, valued, and connected. Regular alerts kept the community informed, while the engagement numbers reflect active participation, discussions, and feedback from the community members.

EDMs

Email remains a potent tool for direct communication, especially for updates, announcements, and exclusive offers.

21000
EDMs Sent
20%
Open Rate
4%
Click Through Rate

A 20% open rate is commendable, indicating that one in every five recipients was interested in our content. Moreover, the 4% click-through rate further signifies that our content was compelling enough to drive action.

Online Events (Quests and Tournaments)

Online events, especially quests and tournaments, are not just about gameplay but also about building a sense of achievement and community. Our Quest and tournament initiatives were designed to engage and reward our players:

900
New Accounts Referred
200
Total Quest Participants
50
GU Tournament Registrations

The number of new accounts referred, and total quest participants indicates the campaign's success in retaining existing players and attracting new ones. Moreover, the first-come-first-served basis for the GU tournament added an element of urgency, driving registrations. Lastly, the waitlist mechanism ensured maximum participation and catered to any dropouts.

Tournament Testimonials

"To all aspiring GU players who want to win tournaments, keep practicing by playing the game because nothing teaches better than experience. Mastering the mechanics is also a very important factor as GU is a very complicated game."
"Own the cards necessary to improve your deck as these will be your weapons, and finally, start from finding a god that suits your playstyle and master all the tricks and intricacies of that god vs the others. From that point, you can work your way towards mastering all the other gods as well."
"Get good, play the game almost everyday, research about the meta, there are so many budget decks that are effective in the high ranks and from there you can earn weekend ranked rewards to build your own collection."
"I’m actually a new player of Gods Unchained, so my best preparation was to finish all the in-game tutorials and get familiarized with the gameplay. Next was to play ranked matches to get more cards I can play for my deck and strategize on what cards will work best when played together. Never give up on your deck! The game only ends when you stopped trying."
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Conclusion

The Gods Unchained campaign stands as a testament to strategic planning, community engagement, and the importance of adaptability in the gaming industry. Through this campaign, we achieved our set metrics and gained invaluable insights into player behavior and preferences. As we look to the future, we remain committed to delivering exceptional campaigns that resonate with our audience and drive engagement.

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